Launching the New Mira e:S*1 -New Mini Vehicle from Daihatsu

New Mini Vehicle from Daihatsu


Launching the New Mira e:S*1
- Top among gasoline-powered vehicles*2 for low fuel consumption at a low price of 795,000 yen -




Mira e:S 2WD


DAIHATSU MOTOR CO., LTD. announces the launch in Japan of the new mini vehicle, the Mira e:S on September 20.


As a result of the recent increase in environmental awareness and orientation toward budget pricing, Mira e:S has been developed as the "third eco car" accessible to anyone. Under the concept of "Eco (ecology + economy) & Smart", and by adopting the new e:S technology (Energy Saving Technology), Mira e:S has achieved a low price of 795,000 yen while delivering low fuel consumption that is in the top for gasoline-powered vehicles. In addition, Mira e:S combines a sense of design with safety, convenience and a spacious interior seating four persons.


Main features of the new Mira e:S


(1) Ecology
- Fuel consumption in top for gasoline-powered vehicles (30.0 km/L in JC08-mode) (2 wheel-drive vehicle)
- Conserving of resources by reducing the weight by approx. 60 kg*3
(2) Economy
- A low price tag of 795,000 yen due to exhaustive activity of cost reduction
(3) Smart
- Smart design that is sophisticated and vivid
- Smart packaging to seat four persons
- Enjoy smart driving with outstanding user-friendliness
- Combining light-weight with excellent safety
*1 Abbreviation of Eco & Smart. Eco encompasses the sense of both ecology and economy, expressing that this is a vehicle for people with a simple and smart lifestyle, who have high environmental awareness.
*2 As of September 2011. Except for hybrid cars. Based on Daihatsu research.
*3 Comparison with the Mira (2WD/CVT). Based on Daihatsu research (internal measurement values)